Gettysburg, Pennsylvania


Jeff Appelquist facilitates an unforgettable seminar in Gettysburg, Pennsylvania. The focus will either be on individual leadership or team dynamics, depending on the needs of the group. Participants will read Jeff’s award-winning book, Sacred Ground: Leadership Lessons From Gettysburg and the Little Bighorn as preparation for the experience.

Day One is a travel day, with a brief meeting late in the afternoon to lay the groundwork for the battlefield experience. Day Two is spent entirely on the sacred ground of Gettysburg. We move from station to station, discussing key events in the largest battle in the history of the western hemisphere. We consciously apply the historical learnings to our own business lives, and take away a leadership lesson from each location. We walk the ground of Pickett’s Charge and end the day with a reading of the Gettysburg Address, near the spot where Abraham Lincoln delivered it in November 1863. Day Three pulls everything together, with reflections on the experience and delivery of practical tools to take back to the workplace.

Gettysburg Tour Agenda


Morning /Afternoon Arrivals at Gettysburg, Pennsylvania

  • 5 – 7 PM: General Session
  • 7 – 7:30 PM: Movie “Fields of Freedom”
  • 8 PM: Dinner at Historic Herr Tavern


  • 7:30 – 8 AM: Breakfast
  • 8 – 9 AM: General Session
  • 9 AM – 6:30 PM: Battlefield Tour/Museum Visit
  • 8 PM: Dinner at Historic Dobbin House


  • 7:30 – 8 AM: Breakfast
  • 8 AM – Noon: General Session
  • Noon: Departures

*Actual Times May Vary

Blue Knight Leadership
presents Gettysburg

Blue Knight Leadership evolved from an idea that was developed at Best Buy called Learning Through History. Watch this four-minute video which describes the Blue Knight Gettysburg experience.


“The Gettysburg experience and its examination of the foundational basics of leadership was very relevant for the management team at Bluestem Brands. Jeff Appelquist captured the mood and the essence of the battlefield well, and using this emotional base, translated specific battlefield situations into leadership lessons that hit home for our team. Jeff adapted and tailored his approach, covered all the critical points, and created an unforgettable learning experience for Bluestem that will add value for years to come.”

Brian Smith
Bluestem Brands, Inc.