Little Bighorn

Billings, Montana

Little Bighorn

Jeff Appelquist leads an extraordinary seminar at the Little Bighorn battlefield in southeastern Montana. In preparation, participants will read the dramatic, cautionary tale of George Custer, Sitting Bull, and Crazy Horse in Jeff’s award-winning book Sacred Ground: Leadership Lessons From Gettysburg and the Little Bighorn. Lessons abound from this tragic story concerning decision making, trust, communication, and more.

Participants fly into Billings, Montana, and meet in the afternoon to set up the battlefield experience. Next day, we drive one hour southeast to the rugged hills and incredible vistas of the Little Bighorn battle site. We spend the entire day traversing the very ground over which 1,500 Lakota Sioux and Northern Cheyenne warriors fought so desperately in defeating Custer’s Seventh Cavalry on June 25, 1876. We move chronologically from location to location, working to apply leadership and team lessons to our own professional lives. On our final day, we conclude by discussing insights and opportunities, and what we will do differently as business leaders going forward.

Little Bighorn Tour Agenda


Morning arrivals at Billings, Montana

  • 12 – 1 PM:  Lunch at Crowne Plaza
  • 1 – 4 PM:  General Session
  • 6 PM: Dinner at Walker


  • 7 – 8 AM: Breakfast at Crowne Plaza
  • 9 – 11:30 AM: Battlefield Tour
  • 11:30 – 1 PM: Lunch at Little Bighorn College
  • 1 – 6 PM: Battlefield Tour (Continued)
  • 8 PM: Dinner at Jake’s Steakhouse


  • 7 – 8 AM: Breakfast at Crowne Plaza
  • 8 – Noon: General Session/Departures

*Actual Times May Vary

Learning through History

Blue Knight Leadership evolved from an idea that was developed at Best Buy called Learning Through History. Watch this seven-minute video, which describes the journey of the Best Buy pilot team as they experienced the Little Bighorn battlefield in September 2007.


“The Little Bighorn experience allowed me to observe my team and get to know them better in a powerful and unique environment. The follow-on work was key and helped me make several critical decisions about my organization. We saw an immediate improvement in business outcomes helping to drive our growth and leadership goals. I will continue to invest in my leaders through the Blue Knight program.”

Brian Gauger
Chief Development Officer
Fresenius Medical Care